Quality Upgrades & Cost Transparency Report

Quality Upgrades & Cost Transparency Report

This page explains what we upgraded, why production costs increased,
and why many upgraded models are still sold at the original price.

Why We Chose to Be Transparent

Over time, we received valuable feedback from customers regarding long-term comfort, material feel, and daily wear experience.

Instead of quietly lowering specifications or ignoring feedback, we chose to improve the product itself.

Importantly, many of these upgrades were implemented without increasing the retail price.

Upgrade 1: Watch Strap — From Sharp Edges to All-Day Comfort

What We Changed

  • Replaced stamped-edge links with CNC-rounded links
  • Secondary manual polishing on all contact surfaces
  • Upgraded to higher-purity 904L stainless steel
Rounded & Polished Edges

Rounded & Polished Edges

Smooth Finish Upgrade

Smooth Finish Upgrade

Comfortable Wrist Fit

Comfortable Wrist Fit

No cutting edges No skin irritation Smooth, comfortable fit
Strap production cost increased by approximately 20%. Despite this, existing models continue to be sold at the original price.

Upgrade 3: Case & Lug Comfort Improvements

  • Polished underside of lug areas
  • Smooth case-to-strap transitions
  • Reduced pressure points
Case Polishing Process

Case Polishing Process

Smooth Lug Finish

Smooth Lug Finish

Better Wrist Comfort

Better Wrist Comfort

Upgrade 4: Movement Testing & Quality Control

  • Extended accuracy testing periods
  • Additional lubrication checks
  • Manual inspection before casing
Movement Assembly

Movement Assembly

Quality Control Check

Quality Control Check

Precision Testing

Precision Testing

Our Commitment Going Forward

Quality upgrades were never used as an excuse to raise prices.

We will continue improving comfort, durability, and reliability — even when it increases cost.